About
Communications professional, photographer, trail runner
Weekdays: a desk, communication files, brands to bring to life. Weekends: a pack, some trails, and that same urge to tell a story.
I'm not a professional athlete. I don't run a hundred miles a week. I don't win races.
But I'm fascinated by the stories hiding behind the people who make things happen.
My name is Corentin. I work in communications, I take photos, and I run — not fast, not far, but regularly. One day I realized there was a common thread running through all of it: telling the stories that bring people together.
Entre 2 sentiers was born from that realization, and the name isn't just a play on words. I'm between two professional projects, between communications and the outdoors, between marketing and photography, between the city and the mountains. And I believe the most interesting subjects live exactly there: between two paths, between two ways of seeing things. Not in the camp that's right, but in the tension that forces you to think.
This project is a space where I talk about outdoor sport: trail running mainly, but also cycling, hiking, climbing, and above all everything that happens behind the outdoors: marketing, territories, events, photography, the environment, and the people who make this world what it is.
My method comes down to three words: observe a fact, a news item, a trend; understand what it reveals, with the eye of a communications professional as much as an outdoor enthusiast; then question, rather than settle. An outdoor event can be both an economic opportunity and a pressure on the territory it crosses. A brand can sell dreams and greenwashing in the same campaign. I'd rather show that tension than pick a side for you.
The most fascinating stories in the outdoors aren't the ones that pit two camps against each other. They're the ones that force us to think together.
What this project isn't: another trail-running news feed, a motivation account, or a media outlet that makes it seem like the normal way to practice the outdoors is running a hundred miles a week. Most people who practice are amateurs — myself included. That reality has its full place here.
My goal isn't to have a hundred thousand followers. My goal is for someone, somewhere in an outdoor brand or a communications agency, to read these lines and think: "this person gets our world." That's why I favor consistency and regularity over virality.
Six angles, one single lens
Outdoor & Territories
How the outdoors reshapes territories: trail tourism, mountain resorts, attractiveness and local development.
Brands & Communication
How brands build their story in the outdoors: strategy, sponsorship, storytelling and responsible communication.
Events
What happens behind the races: organization, runner experience, logistics, volunteers and environmental impact.
Environment
The issues running through outdoor practice: carbon footprint, mobility, biodiversity, and the question of greenwashing.
Photo & Image
Photography as a storytelling tool: behind the scenes with photographers, visual storytelling and how brands use images.
The people of outdoor
The people who make the outdoors what it is: communicators, organizers, photographers, volunteers, athletes and entrepreneurs.
My outings
Trail de Dinant
Bib 4170, a few minutes before the gun.
15km, bib 1074
Somewhere between two fields, halfway through the race.
What I bring
Training and experience in communications and marketing, applied here to a sector I know from the inside: outdoor and nature sport.
A practice in sports event photography: capturing effort, emotion and community live, on the ground, in real conditions.
A regular, sincere trail running practice, with no pretense of performance, driven by the desire to understand what makes a community gather around a trail.
Currently in a career transition, looking for assignments or a role in communications in the outdoor sport world. Entre 2 sentiers is as much an exploration as it is the start of a living portfolio.
One perspective, three grounds
The reflection notebook. Marketing, communication, events and brand strategy applied to outdoor sport.
Follow meTikTok
The field notebook. Behind the scenes, encounters, images and emotions of a race, seen from the inside, plus simpler reflections straight to camera.
Follow meThe photo portfolio. Stories told in pictures, between trails, light and effort.
Follow meEverything about Entre 2 sentiers
What is Entre 2 sentiers?
Entre 2 sentiers is an independent outdoor media outlet founded by Corentin Griffon, decoding marketing, communication and brand strategy in the trail running and outdoor world. The site covers six angles: territories, brands, events, environment, photography, and the people who make this world what it is.
Who is Corentin Griffon?
Corentin Griffon is a communications professional, photographer and trail runner. He works in communication and marketing, runs trail regularly with no performance ambitions, and uses the outdoors as a lens to analyze brand and communication strategy in the industry.
What do Entre 2 sentiers articles cover?
The articles analyze what's really happening behind outdoor sport: sports sponsorship, territorial marketing, event organization, brand communication, environmental issues, and portraits of the people who make this ecosystem work, organizers, athletes, photographers or volunteers.
Is Entre 2 sentiers a professional media outlet or a personal blog?
It's an independent media outlet run by one person, with a clear editorial line and a regular publishing rhythm, but no editorial team or advertising funding. The goal isn't mass audience, it's relevance for marketing and communication professionals in the outdoor industry.
How can I contact Entre 2 sentiers or Corentin Griffon?
The simplest way is to write directly by email via the Contact page, or to reach out on LinkedIn. Corentin replies to every message, whether it's a professional opportunity, a collaboration, or simply a conversation about something covered on the site.
Where can I find Entre 2 sentiers on social media?
The project is on LinkedIn for analysis and reflections, on TikTok for behind-the-scenes footage, and on Instagram for the photo portfolio. Links to each platform are available in the footer and in the ecosystem section above.
How often does Entre 2 sentiers publish new articles?
The pace isn't fixed, but new articles come out regularly, usually several times a month. Each piece is adapted from LinkedIn, reworked and expanded for the site.
Does Corentin Griffon offer communication or photography services?
Corentin is currently in a professional transition, looking for assignments or a role in communication within the outdoor sports industry. Entre 2 sentiers also serves as a living portfolio demonstrating his understanding of the sector.